Wednesday, 29 July 2009

Twitter strategy for UK Government Departments - - get on with it!

UK Cabinet Office to civil service - get Twittering
The UK Cabinet Office, has published a 20 page set of guidelines to UK civil servants on Twitter. The summary is clear enough - get on with it - it is a tool to connect with citizens on issues of the day.

Neil Williams - Head of Corporate Digital Channels, BIS
In keeping with open government principles, the edict has a name - Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills (BIS).

Writing in the Cabinet Office digital engagement blog Mr Williams concedes that though 20 pages was a "a bit over the top for a tool like Twitter" he was nevertheless surprised by "just how much there is to say - and quite how worth saying it is."

2/10 tweets per day
He advises between 2/10 tweets per day, not including replies to other Twitterers or live coverage of a crisis or event. Tweets should also be limited to issues of relevance or upcoming events rather than just campaign messages, and insights from ministers are encouraged.

And yep - being totally connected web 2.0 denizens, the whole thing is available as an embed. Rock on Tommy!

2o pages? Don't laugh until you've read them
And in case you are tempted to scoff at 20 pages, have a read first - there is a lot of good sense here, and some really good local sources to be following, especially among UK government, and press connections. In short, respect!
Template Twitter Strategy for Government Departments

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