Tuesday, 26 August 2008

Digital Stategy Refresh - pre launch musings 2 - enterprise 2.0


New Zealand - small- smart country
One of the key issues facing the notion of New Zealand as a 'small smart country' is how to help SME's [small medium enterprises] make use of digital tools and frameworks - whether for increased productivity or innovation.

Way back in the mists of early Internet history [ i.e. ten years ago] creating a company intranet was a core deliverable. Many local companies, like their offshore counterparts devoted lots of time, attention and indeed budget creating large intranets whose task was to be the virtual home to the enterprise.

The Intranet - version 1
Lots of these did work - at least for a while. I even helped to build some of them. However, it's fair to say that apart from becoming really great places to find the office notice board, or the leave forms, or indeed product, or training material, many of them failed in terms of the big vision - i.e. become the place for new kinds of collaboration and innovation.

Enterprise 2.0
Depending on your point of view the new field of Enterprise 2.0 has the capacity to revitalise these ambitions. As to the meaning of the term - well how knows - but basically we can agree its definitely all about using the collaboration tools and frameworks that have come out of web 2.0.

How?
I'm still working my way though that. This report looks like it might be worth studying. I especially like the notion of a formal methodology to isolate both the outcomes and the potential learning's.
quote...

Social Media Tools Report and Tool Kit
To blog or not to blog that’s the question that many organisations have asked themselves. They recognise that it’s time to embrace social media tools (SMTs) such as wikis, shared bookmarks, blogs-with-comments and peer-to-peer communication. At the same time, they may feel unsure about choosing which SMT best fits their situation, how to launch a successful project, or how to measure the success of their efforts.

Patrice Curtis takes away much of the mystery of SMTs for business purposes. Her report provides businesses with a framework for understanding the value of SMTs to their objectives, case studies of organisations that have achieved success, and a series of practical, hands-on worksheets to put project teams on the path towards success.

Curtis focuses on business-related uses of SMTs - understanding how they can impact productivity, efficiency and customer relationships. She also attends to the internal needs of an organisation, with tool kit activities that tie an SMT project to business objectives, assemble
project teams of business stakeholders, and emphasise measurable outcomes for a business.

The report covers the following:
* How are enterprises using social media tools today?
* Assessing enterprise need
* Building the business case
* Choosing the right application
* The project team
* Vision and action statements
* Social media policies
* Encouraging adoption
* Monitoring use

The following activities are included in the Social Media Tools Report
and Tool Kit:

1. Define the Pain Points
2. Develop the Problem Statement
3. Map SMTs
4. Choose the Project Team
5. Write the Vision and Action Statement
6. Identify the Internal Social Media Influencers
7. Measure Impact

SAMPLE: http://web.fumsi.com/library/Sample-FUMSI-Social-Media.pdf
(8p)

COST:
Single-Site License
The report can be redistributed to anyone on a single site of your organisation (including being printed and placed in a single site library and/or made available on a single-site intranet)
£39.00 - Price excludes VAT, for UK customers. Approx. EUR62.40, US
$78.00

The report can be redistributed across up to 5 sites with your organisation (including being printed and placed in a multi-site library and/or made available on a multi-site intranet (5 site maximum)) £110.00 - Price excludes VAT, for UK customers. Approx. EUR176.00, US
$220.00

Enterprise License
The report can be redistributed to anyone on any of your organisation's sites (including being printed and placed in a multi-site library and/or made available on a multi-site intranet)
£215.00 - Price excludes VAT, for UK customers. Approx. EUR344.00, US


end quote

SOURCE: FreePint Bar Digest, 15 August 2008 and The Source, NLNZ

2 comments:

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