Thursday, 17 July 2008

Digital Future Now

The American Chamber of Commerce in Auckland has called together business leaders to discuss the digital strategy for New Zealand on August 13th, 2008, in Auckland

This one day business forum is a follow up to the Digital Future Summit and will look at all of the issues for businesses operating in an increasingly online environment.

Hon. David Cunliffe, Minister for Communication and Information Technology, is due to discuss aspects of the government’s Digital Strategy for New Zealand business.
I understand he was due to present the final version of the revised NZ Digital Strategy, 2.0 , but this has been deferred to give him more time to engage with senior cabinet colleaques. Nevertheless, its rumoured he is more than ready to make some serious statements around his current thinking on taking the NZ digital strategy to the next stage.

Economic Transformation/ Creativity
For myself I am hoping to see some tactical and strategic engagement from all parties on how to take the current thinking on digital content out of the shallows and back into the mainstream current of economic transformation.

For that to happen lots of people need to get past their current lockins around IP protection, digital rights, and turf protection.
It would also be great if we could also get passed seeing this debate as being about the ICT sector, into the broader and deeper waters of "creativity' as an added value priciple at every layer and intersection of the New Zealand economic, cultural and social value chains.
The Digital Future Now Programme
On the programming front, Digital Future Now is billed to offer valuable insights from NZ’s leading digital business practitioners across a range of digital fields including telecommunications, ID protection, blogging, direct and interactive marketing, social networking, mobile marketing, and data storage."

Social Media in Business
I have been asked to speak on a panel on using social media in/for business. It's an interesting topic. Easy to make glowing and non specific statements - but equally easy to get it all wrong/right?

Vodafone New Zealand
Take the iPhone launch here in New Zealand. One of the colour stories that swiftly swept the web was around the young student Jonny Gladwell who sat outside the Vodafone store in Auckland for three days to make sure he was the first iPhone sale.
Turns out young Jonny was a hire-in for a bit of PR hype. and yes, the campaign also had a blog etc.
Is this okay? I guess you get to choose. Me? I think the agency involved is worth more that this piece of deception. Curiously I once heard its local head of digital give an outstanding presentation/session on using web 2.0 with integrity. Sounds like she needs to do an internal presentation.

As part of this, they, like you might also like to have a look at this presentation. Some interesting insights. I am grateful to Mark Fowler for the reference.


Simon said...

Good thoughts. I'm looking forward to hearing the other speakers and panelists on August 13th too, and also being on that panel with you.

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